The Coca‑Cola HBC business model is at the heart of everything we do. It defines the activities in which we engaage, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.

Our resources 

It starts with our resources. We manage the resources available to our business carefully:

Red Coca-Cola truck and its driver | Կարմիր Կոկա-Կոլա բեռնատար և վարորդ

We add value by

Broadening our distribution while being more efficient... 

Girl hands out present to Coca-Cola HBC customer | Աղջիկը Կոկա-Կոլա ՀԲՔ հաճախորդին է հանձնում նվեր

Joining forces with our customers to satisfy consumers' refreshment needs...

Smiling woman is offered Coca-Cola | Ժպտացող կնոջն առաջարկում են Կոկա-Կոլա

Meeting consumers' evolving preferences and operating a sustainable, responsible business in the communities where we work...  

A woman in front of Coca-Cola fridge | Կին Կոկա-Կոլա սառնարանի դիմաց

And winning the trust of our stakeholders and consumers.

Sharing value 

By running a profitable, sustainable, responsible business, we create value which is subsequently both retained by our business, making it stronger, and shared with all of our stakeholders.