Premium Spirits

Premium Spirits

Our premium spirits portfolio is a key strategic category, complementing our 24/7 beverage offerings and providing solutions for a wide range of adult consumption occasions.

In Armenia, our premium spirits help us strengthen customer relationships, enhance mix opportunities, and support the growth of our single-serve non-alcoholic ready-to-drink brands through exciting combinations such as Jack & Coke.

Currently, we offer a carefully selected range of premium spirits in Armenia, including Finlandia Vodka, The Macallan, and Jack & Coke, providing one-stop solutions for HoReCa partners and creating opportunities for cross-selling our broader beverage portfolio in restaurants, bars, and hotels.

We rely on strong partnerships with globally recognized premium spirits brands:

  • Finlandia Vodka – part of the Brown-Forman portfolio, acquired by Coca-Cola HBC in 2023, serving as a key anchor for our premium spirits strategy.

  • The Macallan – from Edrington, offering high-quality single malt Scotch whisky for adult consumers seeking premium experiences.

  • Jack & Coke – combining Jack Daniel’s with Coca-Cola in the popular Alcoholic Ready-to-Drink format, bringing convenience and quality together.

We are committed to responsible marketing of all premium spirits. Our Premium Spirits Responsible Marketing Policy provides clear guidance on all marketing activities, including sales, advertising, promotions, digital media, product placement, sponsorships, and packaging. This policy ensures that Coca-Cola HBC Armenia upholds the highest standards of social responsibility, reflecting our core values in every interaction with consumers.