Vedi, Armenia – On June 5, the USAID-funded Participatory Utilization and Resource Efficiency of Water (PURE Water) project partner communities, in collaboration with Coca‑Cola Hellenic Bottling Company Armenia celebrated the World Environment Day. The event aimed to increase public awareness about the efficient water management of groundwater resources in Ararat Valley and promote behavioral change among the water-users.

The event kicked off from the Vedi Amphitheater, where representatives of the US Embassy, the USAID, Head of Vedi Community, and Coca‑Cola Hellenic Bottling Company Armenia as well as Participatory Utilization and Resource Efficiency of Water (PURE Water) project representatives delivered speeches. Around 500 participants from the project partner communities – kids from kindergartens and schools, pupils of houses of culture and art schools, community heads, representatives of Ararat and Armavir Mayor Offices and other guests – participated in the event. Presentations and speeches, painting and photo exhibitions and award ceremonies were planned for the day.

Օn March 22, 2018 Participatory Utilization and Resource Efficiency of Water (PURE Water) project, with the support of Coca‑Cola Hellenic Armenia Company, launched “Water is Precious: Every Drop is Special” event series. Since then, more than 1200 residents of the nine partner communities from Ararat and Armavir marzes – Aygavan, Aratashen, Berqanush, Burastan, Khachpar, Yeghegnut, Yeraskhahun, Vedi, Pokr Vedi - have actively participated in this campaign. At the initiative of municipalities and active community groups and due to the efforts of the community residents, a wide range of events have been organized to remind people about the urgent need for efficient management of water resources.

The goal of the PURE Water project is to increase water productivity, efficiency and quality mainly through citizen participation, as well as a foster behavioral change to reduce the rate of groundwater extraction in the Ararat Valley. 

The Project is implemented by the Urban Foundation for Sustainable Development (UFSD), jointly with the Country Water Partnership (CWP) and Yerevan State University Ecological Law Resource Center (ELRC).