#DiscoverDevelopSucceed 300 youth took part in a “Life skills” training in Yerevan

“Youth Empowered”, an initiative of Coca‑Cola Hellenic Armenia has launched in Yerevan. This 3-year initiative, implemented in the frame of a Memorandum of Understanding, signed between RA Ministry of Education and Science and Coca‑Cola Hellenic Armenia company, is aimed at reducing unemployment among the youth. Until the 2020, the program envisages to support as much as 8000 young participants with life and business skills trainings. 300 youth have already participated in a full day “Life skills” training, held in Yerevan.

Christoph Speck, General Manager of Coca‑Cola Hellenic Armenia is sharing details of Youth Empowered programme

“Youth empowerment is one of the key pillars in our corporate social responsibility program. Being a large employer, we have a very thorough understanding of ​​personal and professional skills that are in great demand today in the Armenian labor market. We believe this project will contribute to the career development of our young participants, helping them to reach their professional potential. The number of registered users has already reached 1900. We are very glad to see such an active participation from youth leaving in Yerevan and the provinces, which shows that this initiative is both relevant and necessary,” said Christoph Speck, General Manager of Coca‑Cola Hellenic Armenia.

In the first stage of “Youth Empowered” with the help of experienced mentors, program participants acquire self-development and self-assessment skills, including online and offline networking, receiving and giving feedback, writing a cover letter and a CV and others. In the later stage of the program, participants will learn business skills, such as time management, project management, communication, negotiation and sales skills, business planning as well as financial literacy. Apart from Yerevan, trainings will be organized in Shirak, Lori, Tavush, Gegharkunik, Kotayk, Aragatsotn and Syunik provinces. 128 participants have already attended the first "Life skills" course in Shirak. The next regional training will be held in Lori. Participants and mentors can join the program by filling in respectively https://goo.gl/oRf48T and https://goo.gl/qE9X3W online applications.

During the event a Memorandum of Understanding was signed between Coca‑Cola Hellenic Armenia and the RA Ministry of Education and Science

"The Ministry of Education and Science attaches importance to organization of such events as there can be no quality education without cooperation with the private sector. The Ministry also encourages such initiatives, as it is the employer that selects employees. The role of the Ministry of Education is to provide the highest possible quality of education, but the recruiting and training of staff is carried out by the employer. I see the excitement of these young people and that serves as the greatest inspiration to the Ministry, "said Nairi Harutyunyan, Head of Staff of the RA Ministry of Education and Science.

Araksia Martirossian, Founder and CEO of IAB International Business Academy held self-assessment sessions

Registration, coordination of training sessions, as well as all organizational works of “Youth Empowered” are carried out by International Academy of Business.

"In the presence of modern economic challenges, knowledge alone is not enough to succeed in the professional field. Young specialists equipped with life skills will be the pillars of public and private sectors in Armenia. Trainings held with participation of skillful mentors are one of the new approaches that the IAB International Business Academy has recorded as the most efficient based on our more than 18 years of experience, " said Araksia Martirossian, Founder and CEO of IAB International Business Academy.

About Coca‑Cola Hellenic Armenia

Coca‑Cola Hellenic Bottling Company Armenia - a subsidiary of one of the world’s largest producers of soft drinks, Coca‑Cola Hellenic Bottling Company – has been operating in Armenia since 1996.  It is the sole authorized bottler of products of The Coca‑Cola Company in Armenia. The company offers Armenian consumers an increasing range of non-alcoholic beverages including juices, nectars, energy drinks and teas, as well as the world famous Coca‑Cola, Coca‑Cola Zero, Fanta and Sprite sparkling soft drinks.

Over its 20-year activity Coca‑Cola Hellenic Armenia has made more than 40 million euros investments, contributing to the socioeconomic development of the country. A large team of more than 350 employees is directly engaged in the Company’s daily activity, while more than 12.000 clients help deliver its products to consumers.

In addition to its business activity, being a responsible member of the Armenian society, Coca‑Cola Hellenic Armenia has been active in initiating corporate social responsibility projects. Youth empowerment, stewardship of water resources, energy conservation and climate protection as well as community development are amongst key pillars of the Company’s corporate responsibility activity.


About IAB

Founded in 2001 IAB International Academy of Business, with its core belief in the development of human capital in Armenia and the region, creates and delivers large variety of professional training courses.

IAB consists of three equally refined and developed divisions:

  • International Qualifications
  • Language Advancement
  • Business Trainings

IAB International Academy of Business is the only organization in Armenia, which is considered as Approved Learning Partner for international qualifications, such as ACCA, CIMA, GARP, EFCB as well as CMI.

From its day of establishment, IAB International Academy of Business is the official representative of a number of global educational systems in Armenia. The success of IAB is based on continuous innovation, the ability to tailor courses to meet the needs of our clients, and our professional team of international and local specialists.