Our commitments

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    About our commitments

    We want to provide the right products, responsibly, and to promote healthy and active lifestyles.

    The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC Armenia is a part – aims to achieve by 2020.


    We promote health and wellness as we believe this is an important issue – both for our business and for the communities in which we work.

    We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice. 

    Products and ingredients

    We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness.

    By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs.

    For example, a 250ml serving of Coca‑Cola contains no more calories and sugars than the same amount of orange juice and fewer sugars than the same amount of apple juice. We help people make informed choices by providing guideline daily amounts on the label – a 250ml serving makes up 29 percent of an adult’s guideline daily amount of sugars – and by providing low and zero-calorie options.

    You can read more about our ingredients and approach to health and well-being in the links below.

    The cornerstone of good nutrition and dietary habits is balance, variety and moderation. That is why we subscribe to the nutrition principle that all foods and drinks can have a place in a sensible, balanced diet when combined with regular physical activity. 


    Drinking appropriate quantities of liquids is essential for our physical and mental well-being.

    Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

    Hydration is particularly important before, during and after exercise, as well as in hot weather. It’s also important to drink before becoming thirsty as this is already a sign of a certain level of dehydration.

    All soft drinks help to keep us hydrated. Water content plays an important role in the proper functioning of our bodies by enabling hormones, nutrients and oxygen to circulate, regulating the body temperature, and assisting in the elimination of waste products and toxins.

    Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.

    Supporting active lifestyles

    We take a leadership role in promoting healthier, more sustainable lifestyles to consumers and make sure that our products can be integrated into an active, healthy lifestyle consistent with a sensible, balanced diet and regular physical activity.

    What’s more, we also support our people in living healthy and active lifestyles. This is more than just talk. We promote employee well-being with gym memberships, medical check-ups and the opportunity to take part in Coca‑Cola HBC and community sport and healthy living programmes across the countries in which we operate.We take a leadership role in promoting healthier, more sustainable lifestyles to consumers and make sure that our products can be integrated into an active, healthy lifestyle consistent with a sensible, balanced diet and regular physical activity.

    We have made a series of commitments to support this goal of helping people around the world to achieve a healthy, balanced lifestyle. These goals were announced by The Coca‑Cola Company in 2013; our global business system is committed to achieve them by 2020.

    Nutritional information


    We believe people should see clear, transparent nutritional information on the front of all our packaging.

    Balance and moderation are the key to a healthy diet. We aim to give people the information they need to make the appropriate choices to live an active, healthy lifestyle.

    As a result of industry self-regulation announced in 2007, our products in Europe carry Guideline Daily Amounts (GDA) to help people understand the exact contribution a specific drink makes to their daily intake of energy (calories) and sugars.

    Nutrition information helps people make choices to meet their needs. Our front-of-pack labels clearly show calorie, sugar, fat, saturated fat and salt content, both as absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, helping consumers understand the exact contribution of a specific drink to their daily intake of energy (calories) and sugars, with a view to controlling weight.

    We also clearly label no- and low-calorie drinks on the front of the packaging, so people can identify them more easily and we also highlight the lack of artificial flavours, colours and preservatives.

    Our partner in the Coca‑Cola system, The Coca‑Cola Company, is also committed to providing factual, substantive and understandable nutrition information on the products we produce and distribute.

    In March 2017, The Coca‑Cola Company joined six leading food and drink manufacturers in backing a standardised nutrition labelling scheme for Europe, based on the colour coded system used in Great Britain & Ireland, and in full compliance with EU legislation. This coalition represents a major breakthrough in efforts to build an industry consensus on nutritional labelling, and reflects our determination to respond to consumers’ changing preferences, as well as our commitment to promoting healthier diets and balanced lifestyles. 

    Responsible marketing


    We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

    At Coca‑Cola HBC, our marketing philosophy considers the best interest of the communities in which we operate. We believe that responsible marketing is a core issue for our economic, environmental and social impacts – it enables us to foster community trust and align our products with what consumers prefer.

    Our marketing programmes fully comply with marketing communication laws, standards and voluntary codes – this includes advertising, promotions and sponsorship.

    We take great care to market responsibly and to promote healthy and active lifestyles.

    Honouring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12 and we are working with third-party distributors to adhere to the same commitments.

    Our commitment to responsible marketing also includes helping to develop industry codes of practice, such as the commitments of the Union of European Soft Beverages Associations (UNESDA)

    To maximise transparency and accountability, we monitor how we perform against our external commitments through third-party audits. These confirm outstanding compliance (between 90 and 100 percent). This has brought about many tangible outcomes which encourage us to press on with our efforts.