Life and business skills coaching for young Armenians both in Yerevan and in regions - #DiscoverDevelopSucceed

Coca‑Cola Hellenic Armenia has unveiled details of its new initiative – a 3-year youth empowerment program, aimed at coaching the young population and reducing unemployment rate among the youth in our country.

“Youth unemployment is among the biggest problems nowadays in many countries. Unfortunately, Armenia is no exception. The situation is partially caused by the gap between qualities and skills required by employers and insufficient practical knowledge young people possess. Being a responsible member of the community and one of the largest employers in Armenia, we find it our duty to contribute to creating more opportunities for young people to learn and realize their potential, especially for those living in the regions”, said Christoph Speck, General Manager of       Coca‑Cola Hellenic Armenia.

In the first stage of “Youth Empowered”, program participants will acquire self-development and self-assessment skills, they will afterwards proceed to learning time management, project management, communication, negotiation and sales skills, business planning as well as financial literacy from professional mentors. Apart from Yerevan, trainings will be organized in Shirak, Lori, Tavush, Kotayk, Aragatsotn and Syunik regions.

“The labor market changes rapidly, while the field of education is one of the most stagnant systems as any progress is conditioned upon changes in people’s attitude. In this regard, the cooperation of education with business environment and business structures is very important as the latter dictate conditions that the educational system must meet,” said Davit Sahakyan, Deputy Minister of Education and Science of the Republic of Armenia, stressing the importance of the involvement of young people residing in the provinces.

Registration, coordination of training sessions, as well as all organizational works of “Youth Empowered” will be carried out by International Academy of Business. Registration of mentors has already started. All willing to join the program and help its vital cause can already enroll here. In the first year, the Program targets to cover over 2100 participants, extending this number to 8000 by 2020. 

“Partnering with Coca‑Cola Hellenic Armenia in delivering life and business skills trainings for unemployed young people is in line with our mission of providing Armenians with competitive advantages to apply the best and most modern skills needed in the 21st century, guaranteeing their meaningful employment, ensuring growth of Armenia’s public and private sectors and strengthening the Armenian Economy”, said Araksia Martirossian, Founder and CEO, IAB International Academy of Business.

About Coca‑Cola Hellenic Armenia

Coca‑Cola Hellenic Bottling Company Armenia - a subsidiary of one of the world’s largest producers of soft drinks, Coca‑Cola Hellenic Bottling Company – has been operating in Armenia since 1996.  It is the sole authorized bottler of products of The Coca‑Cola Company in Armenia. The company offers Armenian consumers an increasing range of non-alcoholic beverages including juices, nectars, energy drinks and teas, as well as the world famous Coca‑Cola, Coca‑Cola Zero, Fanta and Sprite sparkling soft drinks.

Over its 20-year activity Coca‑Cola Hellenic Armenia has made more than 40 million euros investments, contributing to the socioeconomic development of the country. A large team of more than 300 employees is directly engaged in the Company’s daily activity, while more than 11.000 clients help deliver its products to consumers.

In addition to its business activity, being a responsible member of the Armenian society, Coca‑Cola Hellenic Armenia has been active in initiating corporate social responsibility projects. Youth empowerment, stewardship of water resources, energy conservation and climate protection as well as community development are amongst key pillars of the Company’s corporate responsibility activity.

About IAB

Founded in 2001 IAB International Academy of Business, with its core belief in the development of human capital in Armenia and the region, creates and delivers large variety of professional training courses.

IAB consists of three equally refined and developed divisions:

  • International Qualifications
  • Language Advancement
  • Business Trainings

IAB International Academy of Business is the only organization in Armenia, which is considered as Approved Learning Partner for international qualifications, such as ACCA, CIMA, GARP, EFCB as well as CMI.

From its day of establishment, IAB International Academy of Business is the official representative of a number of global educational systems in Armenia. The success of IAB is based on continuous innovation, the ability to tailor courses to meet the needs of our clients, and our professional team of international and local specialists.