Our wider purpose

We believe what we do matters – to our business and beyond.

In Armenia, as in every country in which Coca‑Cola HBC operates, we have an impact on the lives of consumers, our employees and communities. This brings a wider responsibility – a wider purpose for our business. 

That purpose is to bring togetherness, spread happiness and inspire a better future. 

Coca-Cola HBC Armenia staff celebrates Company's 20th anniversary | Կոկա-Կոլա ՀԲՔ Արմենիայի անձնակազմը նշում է Ընկերության 20 ամյակը
In 2016 Coca‑Cola HBC Armenia celebrated its 20th annniversary

Our purpose motivates our people to make a meaningful contribution – not just to our business but to society as a whole. It expresses our love for our brands, the passion we have for our business, our care for one another and our optimism which keeps our aspirations and expectations high. 

Togetherness is what defines us – we always stand up for one another, look to bring meaning to our everyday lives and contribute to the greater good of the world  

Happiness is what we spread with every bottle in the marketplace. Our happiness comes from within and it spreads – to our consumers, customers and partners as we share our love for our brands and our joy in life  

A better future as, every day, we are inspired to keep giving to our communities so we can grow together towards a sustainable future.